Elias Frühauf becomes new Head of Customer and Market

As a member of the Executive Board, Elias Frühauf will be responsible for CSS’s Customer and Market division. This division encompasses all customer care and customer acquisition activities. In his new role, he will strengthen customer advisory services, further integrate the various contact channels, and drive digitalization as well as the use of artificial intelligence in sales and customer service.

Market Insight and Technological Expertise
Elias Frühauf brings extensive experience in the insurance industry and the healthcare sector. He spent more than a decade at Sanitas, where he led various departments, including Sales and Marketing as well as Customer Service. Since 2018, he has been a member of the Executive Board, overseeing the Operations and IT divisions.

"With Elias Frühauf, we are gaining a leader with a strong customer focus and a deep understanding of digital developments, innovation, and transformation. He combines strong leadership skills with a high capacity for execution and knows how to effectively bring together customer needs, personal advice, and digital opportunities. This combination is the ideal foundation for our next strategic phase and is key to delivering an outstanding customer experience," says Mirjam Bamberger, CEO of CSS.

More Than 14 Years in the Health Insurance Industry
Elias Frühauf holds a Master's degree in Banking and Finance from the University of St. Gallen. After professional positions at AXA and Credit Suisse, he joined Sanitas in 2012 as Head of Sales and Portfolio Management. In 2015, he assumed responsibility for the Omni-Channel and Customer Experience division, and in 2018 he was appointed to the Sanitas Executive Board. Among other achievements, he was responsible for advancing digital customer and service processes, developing modern sales models, and implementing large-scale transformation initiatives.

Elias Frühauf will assume his position at CSS on 1 September 2026. The 44-year-old succeeds Pierangelo Campopiano, who has joined AXA Switzerland as a member of its Executive Board.

The appointment of Elias Frühauf remains subject to the necessary regulatory approvals from the competent authorities.

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