Plug-in vehicles increase, but the target is missed

The Swiss new-car market had a difficult year and declined from January to November compared with 2024. However, the TCS annual analysis shows that electric vehicles (plug-in hybrids and fully electric cars) held up well within the overall market. Pure electric cars increased their market share of new registrations by 3 percentage points to 22%. This leaves their share only slightly below petrol cars, which still hold 24%. Plug-in hybrids increased by 2 percentage points to reach an 11% share.

Over 370,000 plug-in vehicles on the road

There are now around 375,000 plug-in vehicles (fully electric cars and plug-in hybrids) on Swiss roads. Their number continues to grow strongly and has roughly tripled since 2021, now representing 8% of the total fleet. The market share of new registrations at the end of this year is around 33%. Therefore, the goal of the Electromobility Roadmap - which involves various industry representatives - was missed. The roadmap had aimed for a 50% market share by the end of 2025.

This shows that electromobility is not yet self-sustaining and that framework conditions still need improvement. Many drivers still hesitate to purchase an electric car because the charging infrastructure remains insufficient. Renters in particular need better access to charging stations. TCS advocates expanding charging installations in multi-family buildings, underground garages, and at workplaces.

There is also significant potential for public charging stations in urban areas, where many renters live. Public charging needs more price transparency and easy payment options.

Chasing Tesla

Among the best-selling electric cars of the year, Tesla with the Model Y remains at the top (3,713 vehicles as of December 1). However, Tesla’s lead is no longer guaranteed. In second and third place are Škoda with the Elroq (2,896 vehicles) and Enyaq (2,411 vehicles), making them the most successful brands in the electric segment. The Volkswagen Group accounts for around 50% of electric-car sales. Volvo, Renault, and BMW are also in the top ten. The fact that established brands are catching up with Tesla shows that the electric-car market is maturing and broadening.

Electric mobility enters the vehicle fleet

The increasing spread of electric mobility in the fleet can also be seen in the age distribution of passenger cars. For vehicles up to five years old, electric cars, plug-in hybrids, and hybrids already make up the majority. For cars older than five years, alternative drive systems still play almost no role.


Contact:
Marco Wölfli
TCS Media Spokesperson
Phone: 058 827 34 03
marco.woelfli@tcs.ch

--- END press release Plug-in vehicles increase, but the target is missed ---

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