APG|SGA strengthens digital presence in Olten and Solothurn – HELP.ch highlights new services for residents and cities |
13.11.2025
| from Allgemeine Plakatgesellschaft AG
13.11.2025, Outdoor advertising specialist APG|SGA has significantly expanded its digital installations in the cities of Olten and Solothurn. A total of 32 new screens have been installed, including ten fully modernized Cityplan units. The project was carried out in close coordination with the municipal authorities.
Shared use of public spaces
A central element of the concept: the cities receive one-third of the screen time for their own content. This enables them to broadcast cultural announcements, political information, and official notices directly via the digital displays — a clear added value for the population.
In Olten, 16 digital City ePanels are now available to advertisers, and in Solothurn, six. The installations in Olten were manufactured in a special color tone that blends seamlessly into the cityscape.
Warning and information function in emergencies
Particularly important is the new emergency override system. In exceptional events — such as floods, fires, or missing-person cases — authorities can immediately switch all screens to display warning and information messages. This is made possible by APG|SGA’s CMS, which the cities can use directly.
Connecting digitalization, transportation, and public safety
The expansion illustrates how modern cities can combine digital communication, the advertising industry, and public safety. At the same time, new premium locations are being created for companies wishing to reach regional audiences with digital out-of-home advertising.
The editorial team of HELP.ch and Swiss-Press.com regularly covers these developments and evaluates relevant projects in advertising, communication, and urban development. The example of Olten/Solothurn demonstrates how commercial use and public benefit can be harmoniously combined.
Source: APG|SGA press release of 12 November 2025
Editorial: Swiss-Press.com – a specialist portal of HELP Media AG
--- END press release APG|SGA strengthens digital presence in Olten and Solothurn – HELP.ch highlights new services for residents and cities ---
A central element of the concept: the cities receive one-third of the screen time for their own content. This enables them to broadcast cultural announcements, political information, and official notices directly via the digital displays — a clear added value for the population.
In Olten, 16 digital City ePanels are now available to advertisers, and in Solothurn, six. The installations in Olten were manufactured in a special color tone that blends seamlessly into the cityscape.
Warning and information function in emergencies
Particularly important is the new emergency override system. In exceptional events — such as floods, fires, or missing-person cases — authorities can immediately switch all screens to display warning and information messages. This is made possible by APG|SGA’s CMS, which the cities can use directly.
Connecting digitalization, transportation, and public safety
The expansion illustrates how modern cities can combine digital communication, the advertising industry, and public safety. At the same time, new premium locations are being created for companies wishing to reach regional audiences with digital out-of-home advertising.
The editorial team of HELP.ch and Swiss-Press.com regularly covers these developments and evaluates relevant projects in advertising, communication, and urban development. The example of Olten/Solothurn demonstrates how commercial use and public benefit can be harmoniously combined.
Source: APG|SGA press release of 12 November 2025
Editorial: Swiss-Press.com – a specialist portal of HELP Media AG
--- END press release APG|SGA strengthens digital presence in Olten and Solothurn – HELP.ch highlights new services for residents and cities ---
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Allgemeine Plakatgesellschaft AG
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APG|SGA stärkt digitale Präsenz in Olten und Solothurn - HELP.ch beleuchtet neue Services für Bevölkerung und Städte (news article in german on swiss-press.com)
APG|SGA stärkt digitale Präsenz in Olten und Solothurn - HELP.ch beleuchtet neue Services für Bevölkerung und Städte (news article in german on swiss-press.com)
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