Annual review: Lidl Switzerland will continue to grow in 2022

28.12.2022 | from Lidl Schweiz AG


Lidl Schweiz AG

28.12.2022, Weinfelden - Lidl Switzerland looks back on the year 2022. The retailer is again awarded the "Good Practice in Fair Compensation" label and maintains a remarkable wage differential of less than 1 percent. Lidl Switzerland already employs around 4,500 people across Switzerland and the team continues to grow. The branch network was expanded and a branch with a structure made entirely of Swiss wood was opened for the first time.

Corona, the Ukraine war and a power shortage shaped the year 2022 and also Lidl Switzerland. In the spirit of saving electricity, Lidl Switzerland implemented various measures and, among other things, did not illuminate the Lidl logos. In general, Lidl Switzerland endeavored to keep energy consumption low and focused on expanding its own sustainable power supply. Lidl Switzerland currently produces electricity with photovoltaic systems on over 90,000m2.

Despite all these challenges, Lidl Switzerland can look back on a successful 2022 - not least thanks to the commitment of every single employee.

Lidl Plus: Introduction of the collection function

Lidl Switzerland responded to a customer request and expanded the Lidl Plus app with a collection function. Every time you make a purchase with the digital Lidl Plus customer card, the receipt amount automatically fills the progress bar of the discount collector. As soon as the progress bar reaches one of the marked gift symbols, customers receive an exclusive coupon. For example, you get free products or shopping vouchers.

Only sustainable drinking milk in the refrigerator

Lidl Switzerland switched its entire range of drinking milk to organic and Terra Natura milk in the refrigeration. The new milk from Lidl Switzerland is produced according to the guidelines of IP-Suisse Wiesenmilch and is available under Lidl's own brand Terra Natura. Species-appropriate husbandry and climate-friendly production methods are the focus. The entire range of drinking milk comes from Swiss farmers. As part of its strategy, Lidl Switzerland aims to make sustainable and animal-friendly food accessible to everyone and every wallet.

Swiss roots strengthened through various partnerships

Lidl Switzerland entered into various partnerships this year, thereby emphasizing the great value of regional roots and active exchange with the population. Since July, Lidl Switzerland has been the official partner of swiss unihockey and the naming partner of the national league A for women and men. At the floorball world championship (men), which took place in Switzerland, Lidl Switzerland was "Official Sponsor". Due to the partnership with the Bergholz sports park in Wil (SG), the football stadium of FC Wil 1900 was given the name Lidl Arena.

New branches

Lidl Switzerland has over 160 branches and expanded its branch network in 2022 by the following locations: Brunnen (SZ), Seewen (SZ), Staad (SG), Romont (FR), Bern Freiburgstrasse, Adliswil (ZH) and Minusio (TI) . The opening of the branch in Adliswil in December was very special. The branch has a special feature: the entire construction, the walls and facade are made of wood. Lidl Switzerland relied exclusively on Swiss wood for the construction. With this, Lidl Switzerland shows once again how important regionality is - 95 percent of investments in the construction sector go to regionally anchored service providers.

Lidl Switzerland has also introduced a new branch concept with a marketplace character. This means that the preferences of Swiss customers have been addressed even more. The fruit and vegetable department is particularly prominent in the appearance of these branches. In contrast to the previous concept, this was expanded and designed in a wood look. The whole thing gives the impression of a small marketplace, which, according to feedback from Swiss customers, is very well received.

Growing Lidl Switzerland team

The Lidl Switzerland team was able to expand again in 2022. At the end of 2022, more than 4,500 people worked at Lidl Switzerland. In addition, for the first time, more than 80 apprentices are completing an apprenticeship in five different professions at Lidl Switzerland. That's 10 more than last year.

Lidl Switzerland was again awarded the "Good Practice in Fair Compensation" label in 2022. The award is given to companies that have their salary system checked and certified according to recognized criteria. Lidl Switzerland maintains a remarkable wage differential between the sexes of less than 1 percent and thus emphasizes its commitment to equal pay under the motto "Equal pay for equal work".

To promote the compatibility of work and family, Lidl Switzerland inaugurated the Chinderhuus on June 1st, a new day-care center at its headquarters in Weinfelden. The daycare places offered are public, with Lidl employees having priority. The concept of the day-care center is based on the idea of a forest day-care center: the children spend most of their day outdoors.

Torsten Friedrich, CEO of Lidl Switzerland, is also satisfied and grateful: "I am proud that we as the Lidl Switzerland team have continued to grow and have had a successful year despite challenging situations such as Corona, the war in Ukraine and a lack of electricity. We have proven that that we can get through the most turbulent times - thanks to each and everyone and together as the entire Lidl team. At this point I would also like to thank all our customers for their loyalty and wish everyone a happy new year."


Contact:
Media office Lidl Switzerland
Dunantstrasse 15
8570 Weinfelden
Tel.: +41 (0)71 627 82 00
Email: media@lidl.ch

Note: This article was translated from German to English by an online translator.

--- END press release Annual review: Lidl Switzerland will continue to grow in 2022 ---

Source:
HELP.ch


More information and links:
  Lidl Schweiz AG (company entry)

  Jahresrückblick: Lidl Schweiz wächst auch im Jahr 2022 (news article in german on swiss-press.com)



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